Be Changer's...Get Ready!
Statistically, those who used a marathon as a tool to fundraise and increase awareness for a cause, stayed more focused and committed. Reasons that are dear to their heart become the engine that drives them. They are "driven to success that is beyond their wildest dreams.”
We have always said, (and ultimately branded as our fundraising and awareness event for our inner-city Be Change kids) that:
“IF YOU ARE GOING TO RUN, RUN FOR A REASON.”
Run for a Reason Initiative
Have you ever wanted to check a marathon, relay, or half marathon finish off of you Bucket List? In the past 5 years, we have mobilized 460 runners in to the CIM, all running for a reason. Of those that finished the training and started the race healthy, our training program through Equal Start and Be Change has experienced a 100% completion rate!
Our running program starts on August 2, 2010. Training schedules will be accessible beginning Sunday, August 1, 2010.
Here is how we do it:
1. We train and teach you proven strategy
Let us train and teach you the proper fundamentals of long distance running. Not only will we train you, we establish you a basic knowledge of what is going to happen during the training. Those running for Be Change are given expert access to injury prevention, nutrition, pacing expectations, running groups, long run support, and frequent Q & A access.
2. We teach practical steps to setting and accomplishing micro-goals
Studies have proven that those who exceed at long distance running have the ability to set and stay focused on small, incremental goals. Instead of 26 miles, Be Change Runner’s are taught how to run and shatter through small micro goal finish lines. Link those together and you synced to win well.
3. We leverage our strategic partners for your benefit
By being part of Be Change Running Team: CIM, we expose you to running experts, coaches, nutritionist, pacers, physical therapist, personal trainers and motivators who use their gifts, talents and abilities to get you to your goal.
4. We place a reason beyond the finish line
Each Be Change Runner commits to running on behalf of an inner-city child and their academic, nutritional, health, medical, and dental needs. With more than 200 runner in the 2009 CIM, we were able to launch a dentist office that assured all acute care dental needs were met, assist families with food, clothes, and shelter. This only represented ½ of the student body of Oak Ridge. Runners run to the finish line where they clearly understand, when they finish the race, an inner-city child starts to receive help.
5. We focus on facts that exceed running.
Success is enhanced when knowledge is embraced. Whether its gear or goals, pacing or fundraising, our toll free number gives exclusive access to have their questions answered.
Increased Resource
We ask Be Change Runners to not just give of their time through training but also to share with those close to them that they are running for a reason; an inner-city child who lacks the basic necessities for a healthy life. In a very discreet and soft approach, we train runners to share the vision and seek sponsors per mile.
We have established a goal of $1000 for each 26.2 mile distance ran. The cost of securing the needs that equip and empower the WHOLE CHILD is staggering. By running, you are helping us address the inner-city child’s acute care needs (nutritional, health, dental, after-school programming).
Our commitment accompanies your courage.
100% Factor
100% of what is raised through the Run for a Reason Initiative goes to meeting the needs of these children.
26.2 Miles | Goal Amount Raised | $1000
13.1 Miles x 2 Runners | $500 per person
Relay x 4 Runners | $250 per person
Many other running fundraising programs require the runners to secure their amount to be raised on their personal credit cards. At the beginning of training, $1000 is leveraged on a personal credit card. If a runner only raised $600, the remaining $400 is charged to your card.
WE DO NOT DO THIS. NOT EVEN CLOSE.
We set the goal, invite you to the journey and celebrate with you at the finish line regardless of what is raised. We are confident that everyone who invests this amount of energy will always want to do their best.
Each week we send a compelling reminder of what is the reason and why we need to secure the funding. Beyond that, we trust that each runner will do their best. Some Be Change Runners raised more than $1000. We believe people will do great when given the opportunity.
Increased Awareness
In 2010, more than 200 Be Change Runners were on the CIM course. Proudly wearing their black Be Change shirts, runners along the course made a strong statement of increased awareness. Many runners have since called and joined the team. Web traffic, finish-line parties, American River training runs, vendor booths at sporting events, and more, all became reconnection points. We met people who saw us at the CIM. As a Be Change Runner, you became a walking/jogging/running billboard.

How Does It Work?
Follow these simple instructions
1. Visit www.bechange.cc and click on the right top margin tab marked GET INVOVLED.
2. Register as a runner, filling in ALL DATA FIELDS
(Mark N/A for NOT APPLICABLE where no info is available)
3. Pay the Run for a Reason Registration Fee of $8 as a Relayer, $10 as a Half- Marathoner, or $12 as a person running the whole race of 26.2 miles.
A bonus gift option secures an inner-city child the resources they will need to believe that hope is available.
4. Once you have received your Be Change Confirmation Email, there is an important link for you to follow: www.runcim.org and register for your spot in the California International Marathon.
5. Be Change Runners who reach their $1000 fundraising goal for Be Change, the CIM will donate your registration fee back to Be Change! REACH YOUR GOAL!
Don’t Forget
For your registration fee ($8, $10,$12) you get All Access to our organized running groups, proven training schedules and workouts, expert coaching and advisement, motivational training days, injury prevention, accountability and a one of a kind Be Change Runner Shirt. For an additional $8, your generosity will give a child in our after-school running program a matching shirt. Together you both are running for a reason; their future.
Register today.
We are planning for 506 runners, one for every student at Oak Ridge Elementary. We do not know that many runners. We won’t make it without your influence. We need you to retweet this link, forward it, and pass it on. Find the runners in your world that may already be planning to run, and ask them to join our journey. Anyone qualifies to do at least the relay.
The children in the inner-city await your impact. Thank you in advance.
Much hope. More love.
Peace,
Jason Harper |